Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Build Your Own Identity
Your Graphic design establishes your own distinguished tone, style, and identity among competitors. Customers and potential clients become more familiar with your brand because this builds your identity and generate more awareness than taglines. These images are much easier to recall or retain in people’s memory so when they see it, they will be able to identify and distinguish you from the crowd before the brand name does so. It also builds a connection with your clients.
Design Speaks Louder Than Words
It is true that “A picture is worth a thousand words”. Graphic design is important for any business that is looking to have a positive and lasting good impression. When it comes to spreading words about your business, the design always comes first and afterward, the words. You need to create something that gives people the wow factor. Your design speaks for your company and builds your brand- take for example apple’s logo, you don’t see a mission, vision or even tagline but seeing the apple logo alone is all you need to know that it is a product of Apple. This is how your design speaks better than words.
Describes Your Company’s History & Philosophy
The graphic design is not just a combination of images, colors and different angles. This is deeply connected with the history and philosophy of many companies. It should not just amaze people on what an incredible design it is, it should also reflect the company’s organic identity. This usually tells a story about the company in a creative way.
Boost Your Sales
It can definitely boost sales if you convey a thought-provoking, intelligently done and pleasing graphic design. Humans are visual creatures, this is why people love good design, it spreads positive vibes about your business. Positive vibes play an important role especially those split seconds a prospective client has to make a decision to buy from you or not.
Creates Credibility and A Professional Image
Having quality graphic designs also adds value to your company. You’re not just showing good designs that boost sales, you are also establishing your credibility and professional image. Having this image in the public eye will eventually turn more potential. The good publicity will be your key to gaining people’s trust and making them more comfortable to do business with you.
It’s the Strength Behind Your Company’s Name
It may sound obvious but many people fail to see this. In our everyday routine, we notice most of the time, at least a company whose name is not known can easily be identified because of its graphic design. Creating your unique style is the way you can stand out for more visibility.
Small businesses usually can’t afford quality marketing and have a hard time gaining recognition. A tip that can help will be to create a uniquely designed logo or business card, these can immediately catch people’s attention because it helps to establish your presence in the sea of competitors and ranks your business as a top of mind awareness in your industry. This is how vital graphic design is to your company.
How it Works
A good graphic design can be created by a designer with real talent and a clear goal of the message that should be expressed to the target audience. The designer should have the skill to use and combine several things to come up with a final product that showcases the right result. The necessary skills that a graphic designer must have are page layout, typography, and chromatics.
Professionalism is necessary for good graphic designers in as much as their artistic skills are important too. Professional graphic designers know how important even the smallest details are. They also recognize the importance of the goal of the clients. It can be produced by designers who understand the target audience as described by the client. They would know how to analyze the effect of their design on the audience. Moreover, an effective graphic design does not forget about relaying the message of the client. for more information, visit :
It can be created by a designer who knows how to analyze the design from the point of view of any member of the target audience. The design should be an attention grabber, inspiration, easy to read and understand, and coincides with the imaging or branding that the client wants.
Graphic design that has an element of photography needed in it, the quality of the images included in it is important. The images must be pixelisation-free, crystal clear and without blurred edging. Moreover, the images must be original and represent the message that the entire graphic design must relate to the target audience. The color of the photos must be complementary to the rest of the design.
The graphic design’s color is another huge factor in making it useful. Colour is important given how marketing values the product branding and logos used in the promotional materials. In graphic designs, colors can be used to convey emotions as they can also affect the human mind. The good thing about this is that there are numerous color combinations that a graphic designer can use.
It can be used to tell a story without using any spoken words at all. The design is considered effective if it can relay the message across to promote a brand, improve company awareness or optimize sales.
1. Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.
Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
2. Marketing & advertising graphic design
When most people think of graphic design, they think of designs created for marketing and advertising.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Examples of marketing graphic design
Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Brochures (print and digital)
Signage and trade show displays
Email marketing templates
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
Marketing designers need excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience.
3. User interface graphic design
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).
Examples of user interface graphic design
Web page design
Theme design (WordPress, Shopify, etc.)
Various Tools for an Effective Graphic Design
A graphic designer uses various software or computer programs for crafting a design. Some of the examples are
Q. WHAT DO YOU CHARGE FOR YOUR GRAPHIC DESIGN SERVICES?
Prices depend on many variants, but you can be sure you are getting a great value for your design project. Designs jobs charges shall be communicated before the job starts
Q. HOW DOES YOUR LOGO DESIGN PROCESS WORK?
During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected enough information before we begin work. Our logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas or if you need a couple logo designs for multiple companies our service can be priced according to your needs.
Q. IS THE ARTWORK OUR PROPERTY ONCE PAID FOR?
ALL approved web images and high resolution images purchased are 100% yours once the project is fully complete and paid for.
Q. IS THE ARTWORK FOR MY LOGO SOMETHING FROM MICROSOFT CLIPART?
NO, we create and draw artwork from inspiration given in our meeting and style review.
Q. HOW WILL I RECEIVE MY DESIGN PROJECT ONCE IT IS FINISHED?
A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on drive, dropbox, or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.
Q. DO I GET A VECTOR FILE FOR MY LOGO ONCE CREATED?
YES, you get EPS (vector), jpeg, png, and a word file that works like clipart. Our logo design can be used to complete stationery and brand marketing – including business card, letterhead, envelopes, brochure design, websites, graphics for web sites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require.
Q. HOW DO I CHECK ON THE PROGRESS OF MY LOGO JOB DURING DESIGN PROCESS?
Once deposit is received, normal turnaround for logo design is 14 days. We present the logos to the client at the black and white stage, then again at color stage, and wait for final approval before we save out all the files for you. The client logo files are their artwork and we are up front about this part of the process. We do save your work in case you lose the files or need them sent again.
Q. WHAT IS THE CLIENT’S INVOLVEMENT IN THE DESIGN PROCESS?
As a non-agency, we listen to our clients from the start. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats if payment was made for design services.
Q. I NEED SOMETHING DESIGNED NEXT DAY. CAN YOU HELP ME?
We can usually accommodate your rush job depending on how full our production schedule is however, a rush fee may be added. Call us to find out.