Social Media posts


Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.


The Social Media Building Blocks

1. Identity: This is the most basic functional block of social media. It represents "the extent to which users reveal their identities in a social media setting" and can include information like name, age, gender, profession, location, and also information that portrays users in certain ways.

2. Conversations: How do users communicate with other users in a social media setting? Many facilitate conversations among individuals and groups (i.e. Twitter's #hashtags, *cue Jimmy Fallon*). These conversations happen for a variety of reasons such as to meet like-minded people, to find love, to build their self-esteem, or to be news-breakers on innovative ideas or trending topics.

3. Sharing: "Social" often implies an exchange between people, which in turn means sharing. We now distribute and receive more content in less time than all of humanity has done previously.

4. Presence: Have you ever checked Facebook or Foursquare to find out where your friends are? The presence block refers to the accessibility of which you can know where others are, virtually and/or physically, through status updates or check-ins. This social media building block has benefited from the world's hyper-connectivity and bridged the gap between virtual and physical.

5. Relationships: The relationships block is pretty straightforward. It represents a connection between more than one user through conversation, sharing information, meeting up, or just listing each other as a follower or friend. Consequently, this can lead to duping, such as "catfishing".

6. Reputation: Reputation can have different meanings on social media platforms, but at its core it's a sense of identifying the status of others and yourself in a social network. The study states that "reputation is a matter of trust".

7. Groups: What communities and sub-communities exist on a social media platform, and how easy are they to construct? As your network becomes bigger with friends, followers, and contacts, it becomes necessary to sort your cronies into different groups. This is exemplified in Twitter's lists and Facebook's public, private, and secret groups.

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Benefits of social media for business

attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising

Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media can help your business to:

  • attract customers, get customer feedback and build customer loyalty

  • increase your market reach, including international markets

  • do market research and reduce marketing costs

  • increase revenue by building customer networks and advertising

  • develop your brand

  • exchange ideas to improve the way you do business

  • recruit skilled staff, for example through job networking sites like LinkedIn

  • increase traffic to your website and improve its search engine ranking

  • keep an eye on your competitors.

How it Works

When you post consistently, the algorithms will favor your posts and more people will see them. You'll see increased engagement. When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content.

  • Broaden connection and understanding of the world. ...

  • Develop communication and technical skills. ...

  • Strengthen relationships. ...

  • A place to seek support. ...

  • Campaigning for social good. ...

  • Develop a positive digital footprint.


Augmented Reality. AR and mixed reality are some of the most popular social media application features. There are a number of use cases that social media houses experiment with when integrating AR with their applications but the one that has witnessed mass popularity is the use of face filters

  • AI Targeted Marketing.

  • Influencer Marketing.

  • Privacy and Security Features.

  • Augmented Reality.

  • Communication Mediums.


What social platforms should I be using?

It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that makes the most sense, and really capitalize on them by making frequent, high-quality posts.

How can I increase my followers?

When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery and platform-specific best practices. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just all breathing humans. So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally.

How effective is video on social media?

Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales . Try incorporating a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this.

How has social media changed marketing strategies?

Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly.

Why should I invest in social media marketing?

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted/promoted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.

How much does social media marketing cost?

Above all, social media costs you time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities. Cost varies drastically by vendor, and you get what you pay for if you go too cheap.


Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.